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Women's Small Business at Cornerstone Alliance Offers Marketing Workshop

Blueprint for Success: Fundamentals of Marketing

Published Wednesday, July 12, 2017
BENTON HARBOR, MI- July 12, 2017- On August 26, 2017, the Women's Business Center at Cornerstone Alliance will hold the first session of Blueprint for Success: The Fundamentals of Marketing series. Led by experienced professionals from local marketing agencies, the course is designed to help area small business owners craft a winning strategy to stand out in today's competitive marketplace. 
 
This series combines the knowledge of marketing fundamentals with hands-on workshops to develop marketing collateral including a logo, website and promotional pieces. Blueprint For Success provides participants with tangible pieces they can utilize right away to better leverage their businesses' competitive advantages.
 
"We are excited to offer the Blueprint for Success series again this year," says Margaret Adams, Manager, Women's Business Center. "This is a great opportunity for small business owners to have access to local marketing experts who can help build their brand through logo creation and extend their marketing reach through website development. We encourage early registration as this series will fill up quickly."   
 
Registration is required for this workshop series, please click here to register.The deadline for registration is August 18, 2017.  
 
All classes will be held at Lake Michigan College, 2755 E. Napier Avenue, Benton Harbor, MI, Room B-307.
 
Blueprint for Success: The Fundamentals of Marketing
Cost: $250 for entire series of four courses; or $65 per class
To gain the most benefit from this workshop, participants are encouraged to sign up for the entire series.
 
Saturday, August 26: The Fundamentals of Marketing
This course kicks off the Blueprint for Success series. Participants will create their working marketing plan and a creative brief to use when developing marketing assets for their businesses. This class is a prerequisite for the subsequent workshops. There are 35 available seats for this course. 
 
Saturday, September 9: Logo Design Workshop
With the guidance and assistance of professional graphic designers, participants will create a company logo for use on their website, social media, signage, communications and other marketing collateral. There are ten available seats for this course. 
 
Saturday, September 16: Website Design Workshop
Participants in this workshop will use a content management web platform of their choice and will begin to create their own homepage and landing page with assistance from web designers. During this workshop they will gain the skills needed to finish their site independently. There are ten available seats for this course. 
 
Saturday, September 23: Promotional Marketing Workshop
Participants will discover techniques to drive new and repeat business. With support from graphic designers, they will also create branded marketing assets for use in raising awareness of their products and growing their businesses. There are ten available seats for this course. 
 
For more information on this workshop series, please contact Margaret Adams at 269.925.6100 or email her at [email protected].  Registration for this course is required no later than August 18, 2017Click here to register. 
 
 
About Cornerstone Alliance Small Business Services 
 
Cornerstone Alliance Small Business Services (CASBS) provides technical, business, and financial assistance to small businesses with emphasis on income disadvantaged and women owned businesses. The Women's Business Center at Cornerstone Alliance and Microloan Program are funded in part through a Cooperative Agreement with the U.S. Small Business Administration. Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Contact Dubelsa Mata at 269.925.6100.